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State University of New York (SUNY)·New York

Enrollment Marketing Services

Closes 12/2/2026$500k – $2MRequest for ProposalLogin required
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Description

The University at Albany, State University of New York is soliciting proposals to identify qualified and responsible Contractors who are in the business of developing and executing comprehensive higher education enrollment marketing strategies. Interested parties may request a copy of the solicitation documents by contacting the designated procurement officer listed in the Contact Info section of this advertisment. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: 3 ENROLLMENT MARKETING INC Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.00% WBE Goal: 15.00%

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Kevin Urure Cruz(Assistant Director)

[email protected]

(518) 437-4579

Key dates

Opened
10/22/2026
Closes
12/2/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
TBD

Budget estimate

$500,000 – $2,000,000

The solicitation does not disclose a budget. Based on comparable multi‑year enrollment marketing contracts for large public universities, a five‑year engagement typically ranges from $0.5 million to $2 million, depending on media spend, creative production, and reporting depth. The lower end assumes modest media buys and in‑house support; the higher end reflects extensive digital, TV, print, and event components with full analytics.

AI estimate from the solicitation

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