Public Relations, Marketing, and Advertising

The Little Rock School District is seeking a firm to provide public relations, marketing, and advertising services to promote the district's brand and programs, enhance student recruitment and retention, and address areas of concern such as elementary school students transferring to charter schools and high school students leaving the district to attend nearby schools. The selected firm will be responsible for supporting the execution, coordination, and refinement of the district's existing comprehensive media plan, reviewing and strengthening the existing communications, marketing, and branding plan, and implementing a comprehensive marketing and branding campaign. The firm will also be expected to develop and deliver campaign materials, messaging frameworks, performance reports, and stakeholder/community engagement strategies. Some key responsibilities of the selected firm include: • Supporting implementation of the district's communications plan • Executing a strategic marketing/branding campaign • Enhancing community relations and engagement • Developing and managing an implementation timeline • Providing metrics and methods for monitoring progress and measuring effectiveness The district is looking for a firm with at least three years of experience in similar marketing/public relations work in Central AR, and proven experience marketing to diverse populations.