DoW Strategic Marketing

The Department of War is seeking information from qualified firms to provide integrated strategic marketing, advertising, audience research, analytics, and performance measurement support to advance Department-wide brand, communications, and public engagement objectives. The contractor will be required to develop and maintain the Department's institutional brand framework, translate approved brand strategies into integrated marketing and advertising campaigns, and provide data-driven assessment and performance analysis to evaluate brand health, recruiting environment indicators, campaign effectiveness, audience engagement, media efficiency, and other key performance metrics. Some key responsibilities of the contractor include: • Enterprise brand strategy and governance • Strategic communications and messaging • Audience research and market intelligence • National advertising campaign development • Creative development and multimedia production • Media planning, buying, and placement • Campaign performance measurement and analytics • Brand health and recruiting environment analysis • Data analytics, dashboarding, and decision support • Media monitoring and narrative analysis • Campaign asset management and knowledge transfer • Program management and stakeholder coordination