CD6 El Grito Media Partner 2026

The City of Los Angeles is seeking a media partner to manage pre-event promotions, day-of broadcast coverage, and post-event reporting for El Grito 2026. The selected media partner will collaborate with the City to promote, broadcast, and amplify the event through multilingual storytelling, broadcast coverage, and digital engagement. The partnership is intended to expand public access to the celebration while advancing the City’s goals of cultural preservation, equitable outreach, and community participation. Key responsibilities include: • Developing a cohesive visual storytelling approach • Producing and airing promotional spots • Securing interview placements and feature segments • Live mentions integrated into regular broadcast programming • Digital promotion across web and streaming platforms • Coordinated, bilingual social media campaigns • Operation of a high-visibility booth activation • Deployment of bilingual on-air talent and hosts • Live broadcast coverage and livestreaming of the civic ceremony • Real-time social media coverage • Delivery of a detailed technical footprint plan • Full coordination with the production company • Strong technical integration to support a high-quality broadcast experience • Production and distribution of highlight and recap content • Submission of a comprehensive analytics report