RFP - Entertainment Acquisition, Event Promotion and Production Services for the Mercedes-Benz Amphitheater

The City of Tuscaloosa seeks a qualified firm to manage the full entertainment lifecycle for the Mercedes‑Benz Amphitheater, covering an annual season from March through November. The contractor will be responsible for creating an event calendar with at least 20 national touring concerts, acquiring talent, negotiating contracts, marketing each event, handling pre‑production and day‑of‑show logistics, and providing detailed financial settlement for each performance. The City retains responsibility for security, ticketing, custodial services, and other venue operations, while the vendor must coordinate closely with the Amphitheater’s operations manager. • Manage a minimum of 20 concerts per season (≥ 2,500 attendees per show) and co‑promote at least 10 shows annually. • Provide full‑service talent acquisition, contract negotiation, marketing/advertising, and on‑site production support (sound, lighting, rider compliance). • Deliver detailed per‑event accounting, financial settlements, and compliance with IRS Rev. Proc. 2017‑13 (tax‑exempt financing).