Aquatic Nuisance Species Awareness Campaign

The North Dakota Game and Fish Department is seeking a contractor to develop and implement an Aquatic Nuisance Species (ANS) awareness campaign. The campaign aims to prevent the introduction and spread of ANS in the state by educating the public about the risks and consequences of these species. The contractor will be responsible for developing a comprehensive communications strategy, creating advertising materials, and placing advertisements in various media outlets. The goal is to target audiences in high-priority areas across the state, with a focus on male populations between 25-65 years old who engage in outdoor recreation activities such as angling, boating, and waterfowl hunting. Some key aspects of the project include: • Developing a comprehensive communications strategy and schedules • Creating artwork for the campaign, including traditional and digital media • Providing creative and production resources for advertisements • Submitting detailed monthly invoices with supporting documentation • Submitting a final report detailing the types and numbers of advertisements developed and placed, including evaluation metrics