Destination Marketing Services

The Little Rock Convention & Visitors Bureau (LRCVB) is seeking multiple experienced, full-service agencies to provide marketing, advertising placement, creative services, and public relations services. The selected firms will create and execute research-based marketing strategies for Little Rock's marketing effort, manage the Little Rock brand, and develop marketing campaigns to attract visitors. The estimated annual paid advertising budget is $1,000,000 - $1,250,000. The contract term is for two years with the option to renew for five additional years. Key aspects of the job include: • Managing the Little Rock brand • Identifying target audiences and developing personas • Developing marketing strategies based on research and recommendations • Creating campaigns and marketing messaging to attract visitors • Tracking marketing against key performance indicators and measuring successes • Providing public relations experience and capabilities to support the LRCVB