ARNG R&R Marketing

The Arkansas Army National Guard is seeking a contractor to provide comprehensive marketing program services to support recruitment and retention goals. The contractor will be responsible for developing and executing a marketing strategy, managing marketing campaigns, providing training and consulting services, and performing other related tasks. The contract will be for a period of one year, with a possible extension. The contractor will be expected to provide monthly reports on campaign progress and effectiveness, as well as an annual return on investment analysis. Some key features of this opportunity include: • Developing and implementing a marketing strategy to support recruitment and retention goals • Managing marketing campaigns, including social media, email, and direct mail • Providing training and consulting services to ARARNG marketing staff and recruiters • Developing and maintaining a digital asset management system • Creating and managing optichannel marketing campaigns • Providing call tracking and analytics services • Developing and maintaining a JEEP program website and lead tracking system