MARKETING SURVEY FIRM FOR CUSTOMER SERVICE

The City of College Park is seeking a marketing survey firm to enhance customer satisfaction and business performance through a comprehensive customer service survey. The selected firm will be responsible for creating collaborative communities, uncovering positive interactions, transforming data into actions, providing location-specific guidance, and conducting competitive brand sentiment analysis. The firm must have at least five years of experience providing professional marketing surveying services. The expected outcomes of this project include enhanced customer satisfaction and loyalty, increased engagement from customers, and data-driven decision-making. • Creating collaborative communities among customers to advocate for the brand • Identifying key interactions and touchpoints that enhance customer satisfaction • Analyzing feedback to understand what drives loyalty and favorable customer experiences • Developing strategic recommendations based on data analysis to drive positive results • Providing location-specific guidance to enable frontline teams to address unique customer needs effectively • Conducting benchmarking studies to analyze brand sentiment against competitors