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State Fair Park Board·Wisconsin

Brand Strategy, Marketing, and Advertising Services

Closes 4/16/2026$50k – $500kRequest for Proposal
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Description

The State of Wisconsin, Department of Administration (DOA), Consolidated Agency Purchasing Services (CAPS) on behalf of the Wisconsin State Fair Park (WSFP) is seeking a proposal for Brand Strategy, Marketing, and Advertising Services. The selected proposer will be responsible for providing these services to the Wisconsin State Fair Park. • The contract will be awarded to one responsive and responsible proposer. • There is no guarantee of purchase of any specific quantity or dollar amount. • The contract may be terminated without penalty if funds are not available. • The State reserves the right to cancel this RFP for any reason prior to the issuance of the Notice of Intent to Award.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Mike Butterworth

(608) 261-7007

Key dates

Opened
2/13/2026
Closes
4/16/2026

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
SF261122

Budget estimate

$50,000 – $500,000

The document does not specify the exact budget amount for this opportunity. However, considering the scope of work, which includes brand strategy, marketing, and advertising services for the Wisconsin State Fair Park, the budget could be substantial. The State does not guarantee any specific quantity or dollar amount, which makes it difficult to estimate the budget. However, based on industry standards for marketing and advertising services, a possible budget range could be between $50,000 and $500,000 per year, depending on the scope and duration of the contract.

AI estimate from the solicitation

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