Notice of Intent to Sole Source – University of South Carolina Digital Advertising Services

The University of South Carolina intends to award a sole‑source contract to Google LLC for comprehensive digital advertising services that will promote the Darla Moore School of Business graduate programs. The scope includes hosting, managing, and delivering paid search campaigns on Google’s platform, utilizing audience‑targeting, performance analytics, and reporting tools to drive awareness, traffic, and applications. This contract is valued at $200,000 and follows South Carolina statutory requirements for sole‑source procurement. • Services: Paid search advertising, campaign management, analytics, reporting. • Purpose: Increase visibility and enrollment for graduate programs. • Vendor: Google LLC, sole‑source under SC Code §11‑35‑1560.