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Awarded contract·Snohomish County·Washington

Vision and Brand Development Update - Snohomish County Parks, Recreation & Tourism

$150kAwarded 1/22/2020Single Award
Contract source

Description

This solicitation seeks a qualified firm to provide a comprehensive vision and brand development update for Snohomish County’s Parks, Recreation, and Tourism programs. The work includes strategic branding, visual identity redesign, messaging frameworks, and implementation guidelines to enhance the county’s public image and promote tourism and recreation offerings. • Scope of work covers brand audit, stakeholder engagement, creative concept development, and final deliverables such as logo, style guide, and communication templates. • The project is time‑sensitive, with proposals due by September 11 2019 and the award expected in early 2020. • The county expects a professional services firm with experience in municipal branding and public‑sector marketing to deliver a cohesive brand system that aligns with community goals.

Attached files

The award documents live at the source — open the contract source above to download them.

Key dates

Bids closed
9/11/2019
Intent to award
1/22/2020
Awarded
1/22/2020
Starts
1/22/2020

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Marketing and Advertising
NAICS
541800
Solicitation №
RFP-36-19SB

Contract value

$150,000

The solicitation does not disclose a dollar amount. Comparable municipal branding projects for mid‑size counties typically range from $75,000 to $250,000 depending on scope, deliverables, and vendor expertise. Given the comprehensive nature of a “vision and brand development update” for a county-wide parks, recreation, and tourism portfolio, a mid‑range estimate of about $150,000 is reasonable. This accounts for strategic consulting, design work, stakeholder workshops, and final brand assets.

AI estimate from the award documents

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