Center for Nursing Media Campaign

The State of Nebraska’s Department of Health and Human Services, Center for Nursing, is awarding a one‑year, $500,000 maximum contract to develop and execute a statewide marketing campaign aimed at recruiting and retaining nurses. The contractor will create the CFN brand, produce creative assets, manage media planning and buying across multiple channels, and provide ongoing analytics and reporting. The contract includes an option for two additional one‑year renewals. • Scope: brand development, communications plan, creative production, media buying, performance measurement. • Budget: up to $500,000 for the first year, with all funds expected to be utilized. • Timeline: award early October 2023, performance through October 2024, with quarterly progress reports and a final effectiveness assessment.