Description
This contract calls for a vendor to deliver comprehensive digital marketing services for Cuyahoga County’s foster‑and‑adoptive‑parent recruitment efforts in 2026. The work encompasses paid search‑placement management and a full‑year digital advertising campaign (display and video) targeting women ages 25‑64 within specified ZIP codes, with performance dashboards and strict click‑through and placement metrics.
• Search‑placement: achieve >3 % CTR and top‑3 ranking for 80 % of designated keyword searches.
• Digital advertising: minimum 260 k impressions per month, total ~3.12 M impressions for 2026, with creative assets and real‑time reporting.
• Mandatory insurance coverage (workers’ comp, CGL, auto, cyber, umbrella) and a post‑award certificate of insurance.
• Procurement via an informal competitive bid, open September 22–29 2025, with the award already made (vendor undisclosed).