Broadcast & CableTelevision Advertising Dothan Civic Center and Opera House

The City of Dothan’s Performing Arts Department issued RFP 22‑152 to secure broadcast and cable television advertising for events at the Dothan Civic Center and Opera House. Three local broadcasters were each awarded a purchase order to run ads, produce commercials (where applicable), and provide supplemental digital/video placements. Evaluation focused on coverage reach, production capability, ad‑slot timing, audience targeting, web/interactive reach, and added value. The contract totalled $40,000 in purchase‑order commitments, exceeding the $20,000 “buy” figure noted in the solicitation. • Scope: TV‑spot advertising, free commercial production (for Scenic Cable), and digital video plays across web platforms. • Vendors: Scenic Cable Network & Productions ($14k), WTVY‑Channel 4/WRGX ($14k), WDHN ($12k). • Evaluation: Each vendor scored 85/100 (Scenic & WTVY) or 67/100 (WDHN) based on coverage, production, scheduling, target‑audience fit, web/interactive strategy, and added value.