Creative Services, Evergreen State Fair

This contract awards Snohomish County a five‑year, full‑service creative agency to develop, produce, and manage all advertising and promotional assets for the Evergreen State Fair. The agency must deliver integrated campaigns across radio, television, out‑of‑home, print, and digital channels, and be able to attend on‑site meetings as needed. Proposals are evaluated on a weighted basis that emphasizes cost, team expertise, prior work, and project approach. The county retains ownership of all work product, and vendors must meet specific insurance and compliance requirements. • Scope covers radio, TV, OOH, print, digital advertising, and related creative strategy for the annual fair. • Requires a 5‑year term (2019‑2023) with deliverables for each fair season and potential additional work. • Evaluation weights: Cost (30 %), Team (25 %), Approach (20 %), Past Performance (20 %), Sustainability (5 %).