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Awarded contract·Arkansas State University·Arkansas

Student Recruiting Media Program

Won by Cox Media Group$300kSingle Award
Contract source

Awarded vendors

  • Cox Media Group

Description

This contract pertains to a Student Recruiting Media Program, aimed at producing and distributing media content to attract prospective students. The solicitation was opened on November 17, 2020, and the award was granted to Cox Media Group, a national media and advertising firm. The procurement was handled by the Procurement Services office of AState University, with the sole point of contact reachable via [email protected]. No further details on contract value, term, or specific deliverables are disclosed in the available excerpt. • Commodity: Student Recruiting Media Program • Awarded Vendor: Cox Media Group (single award) • Issuing Agency: AState University Procurement Services (contact email provided) • Opening Date: November 17 2020; no award or contract dates disclosed.

Attached files

The award documents live at the source — open the contract source above to download them.

Key dates

Bids closed
11/17/2020

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Broadcasting and Media
NAICS
541810
Solicitation №
21-10

Contract value

$300,000

The document provides no monetary figure. A student recruiting media campaign typically involves media planning, creative production, and media buying across multiple channels (digital, print, out‑of‑home). For a mid‑size university, such campaigns often range from $150,000 to $500,000 annually, depending on scope and media mix. Assuming a moderate media spend and a one‑year contract, a reasonable ballpark estimate would be around $300,000. This estimate reflects typical costs for agency fees, creative services, and media purchases for a comprehensive recruitment effort.

AI estimate from the award documents

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