Request for Proposals (RFP) #233

This contract awards a two‑year, $300,000 fixed‑price professional‑services agreement to provide comprehensive marketing, advertising, media planning, and performance‑analytics services for the Office of Economic and Workforce Development (OEWD) and its Impact, Policy & Communications division. The vendor will develop brand strategy, create content (copy, graphics, video, photography), manage digital and traditional media buys, run social‑media programs, conduct market research, and produce regular reporting on ROI and audience metrics. The work is city‑wide, targeting residents, workers, tourists, and businesses, and must comply with San Francisco ordinances (e.g., Minimum Compensation, Health Care Accountability, First‑Source Hiring). The contract term is 24 months beginning October 1 2025, with an optional extension up to a total of six years, though no extension is expected for this award cycle. • $300 K fixed‑price budget covering all services, including media buying. • Deliverables include campaign strategy, creative assets, media plans, analytics dashboards, and quarterly performance reports. • Vendor must be a for‑profit firm, maintain required insurance, and adhere to city‑wide labor, equity, and data‑security policies.