Sole Source Digital Advertising Services Contract with LinkedIn

The University of South Carolina has issued a sole‑source notice to procure digital advertising services from LinkedIn to promote its graduate programs. LinkedIn will create, host, and manage paid marketing campaigns that target prospective graduate students, using professional demographic data to focus ads on the LinkedIn platform. Billing will be performance‑based, with charges tied to user interactions such as impressions, clicks, and conversions. The contract is valued at $80,000. • Sole‑source award justified under South Carolina Code Ann. §11‑35‑1560. • Services include audience targeting, ad placement, performance tracking, and detailed reporting. • Payment model is performance‑based (per‑interaction) rather than a fixed lump‑sum. • Contract value: $80,000, with no publicly disclosed start or end dates. • Contact for the agency: Caroline Hulett ([email protected], (803) 777‑4117).