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City of Madison·Wisconsin

15079-0-2026-BP

Closes 3/30/2027$5M – $20MRequest for Proposal
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Description

The City of Madison Economic Development is seeking a qualified development partner to redevelop a 2.67‑acre city‑owned parcel at 2002 Zeier Road into a mixed‑use project that delivers new market‑rate or workforce housing, affordable ground‑floor retail, and generates net proceeds for the City. The site is located in the Transit‑Oriented Development (TOD) overlay of the Greater East Towne Area, adjacent to East Towne Mall and a future city park, and is zoned Commercial Center with a recommended medium‑residential building height of 2‑5 stories. Proposers must submit detailed technical responses, financial proposals, and required forms by March 30 2027. An optional pre‑submittal information meeting is offered on February 2 2027. • Site: 2.67 acres at 2002 Zeier Road, Madison, WI – currently vacant after former men’s shelter relocation. • Scope: Design and construct residential units (primarily market‑rate/workforce), provide affordable ground‑floor commercial space, and sell the parcel to the City for net proceeds. • Zoning: Commercial Center (CC) within TOD overlay; recommended building height 2‑5 stories. • Evaluation criteria: Net proceeds to City (20 %), speed to close and start construction (40 %), development team experience (20 %), affordable retail component (15 %), local vendor preference (5 %). • Mandatory submissions: Technical response, Form A (Signature Affidavit), Form B (References), Form C (Vendor Profile). • Submission deadline: 03/30/2027 2:00 PM CT via email to [email protected] (subject line must include RFP number). • Contact: Brian Pittelli, Purchasing Services, (608) 267‑4969, [email protected].

Attached files

Contact

Brian Pittelli(Purchasing Services)

[email protected]

(608) 267-4969

Key dates

Opened
10/27/2026
Questions due
1/19/2027
Pre-bid meeting
2/2/2027
Closes
3/30/2027

Last updated

Details

Type
Request for Proposal
Industry
Construction
NAICS
531390
Solicitation №
15079-0-2026-BP

Budget estimate

$5,000,000 – $20,000,000

The City has not disclosed a specific budget, but a 2.67‑acre parcel in a high‑growth, transit‑oriented area of Madison can command a multi‑million‑dollar sale price. Assuming a market value between $5 million and $12 million, and considering the City’s goal to generate net proceeds plus developer profit from the residential component, a reasonable total contract value (including land purchase, development fees, and construction) could range from $5 million on the low end to $20 million on the high end. Factors influencing the final amount include the negotiated purchase price, the mix of market‑rate vs. affordable units, the scale of the retail component, and the speed of closing.

AI estimate from the solicitation

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