Narrative & Engagement Plan for Peabody Awards

The University of Georgia is soliciting qualified bids for public relation services for the Peabody Awards. The selected supplier will be responsible for developing and executing a comprehensive narrative and public engagement plan to increase awareness, visibility, relevance, and prestige of the Peabody Awards throughout the year. The plan should include securing consistent and meaningful media coverage, strengthening relationships with streamers and publicists, and managing all media operations and press logistics for the Peabody Awards Ceremony. The contract term will begin at the immediate release of the purchase order and no later than January 12, 2026, and will last for 12 months. Some key services that the supplier must provide include: • Drafting all PR materials • Pursuing partnerships with organizations that align with Peabody's brand • Assisting Peabody in securing promotion and partners for salon-type events • Strengthening Peabody's relationships with streamers • Setting up deskside meetings with key media and publicists • Participating in regular PR update calls • Sending press breaks to the team via email in real-time • Managing all media operations and press logistics for the Peabody Awards Ceremony.