Statewide Marketing and Advertising Services

The State of Michigan is seeking a vendor to provide statewide marketing and advertising services. The selected vendor will be responsible for creating and implementing marketing campaigns to achieve the State's goals, including increasing awareness about local food rescue, recruiting polling station volunteers, and encouraging veterans to pursue careers within Michigan's correctional facilities. The vendor will be required to provide a detailed project plan, research plan, media and message plan, and creative concepts for each campaign. The contract will have a duration of several months to a year or more, with a begin date of Thursday, October 1, 2026. Some key points to consider include: * The vendor must have experience in marketing and advertising, with a proven track record of success in achieving campaign goals. * The vendor must be able to provide a detailed project plan, including timelines, budgets, and personnel. * The vendor must be able to conduct research and analyze data to inform strategic planning, audience targeting, and message development. * The vendor must be able to provide creative concepts and messaging plans for each campaign, including media vehicles, audience reach goals, and value-added opportunities. * The vendor must be able to provide added value, including suggestions for how to provide added value in achieving stated goals and outcomes.