Digital Marketing for Main Street

The City of College Park is seeking a vendor to design, fabricate, and install a cohesive outdoor wayfinding signage system supported by a digital marketing campaign to enhance visibility, accessibility, and visitor engagement at the Main Street Train Depot. The project includes a site assessment, design development, fabrication, installation, and digital content creation. The vendor must have experience in digital marketing strategy and execution, outdoor wayfinding signage systems, and community engagement. The project timeline is estimated to be 10-14 weeks, and the vendor must meet minimum qualifications, including experience, project portfolio, team qualifications, licensing, and insurance. • The project's objectives include celebrating local identity, guiding residents and visitors, supporting economic development, and fostering civic pride. • The project components include an outdoor wayfinding signage system and a digital marketing campaign. • The evaluation criteria include technical approach, experience, project timeline, cost proposal, and schedule. • The city requires the vendor to provide a form of proposal, including company information, signature, and date.