Red Apple Route Study

The City of Farmington, New Mexico, is seeking a qualified transportation planning consultant to conduct a Comprehensive Operational Analysis and Microtransit Implementation Plan (COA) for Red Apple Transit. The study will evaluate the existing fixed-route and Dial-A-Ride services and provide a practical, financially sustainable roadmap for improving service delivery, including the introduction of microtransit service. The consultant will conduct an existing conditions assessment, develop a microtransit feasibility analysis, and create a detailed pilot plan for the preferred microtransit concept. The project objectives include evaluating the current fixed-route and Dial-A-Ride service model, improving transit service for low-income riders, identifying opportunities to improve fixed-route reliability and connectivity, and developing a clear strategy for launching and integrating a microtransit service. Some key aspects of the job include: • Conducting interviews with Red Apple Transit staff, City of Farmington staff, and other stakeholders • Collecting and analyzing data on ridership, route performance, and operating costs • Developing a public outreach plan to engage with riders, non-riders, and community stakeholders • Creating a microtransit pilot plan, including recommended service area, service hours, and operating model • Evaluating the potential impacts of microtransit on fixed-route and Dial-A-Ride services • Developing a funding strategy and implementation schedule for the recommended service improvements