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U.S. Department Of Defense·Alaska

176WG - Sources Sought/Intent to Award Sole Source for Strategic Community Sponsorship Program: Anchorage Wolverines

Closes 9/15/2026$200k – $1MRequest for Information
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Description

This Sources Sought notice seeks capability statements from firms that can provide a comprehensive, venue‑based advertising and community sponsorship package for the Anchorage Wolverines junior hockey franchise at Sullivan Arena. The 176th Wing of the Alaska Air National Guard intends to award a five‑year sole‑source Blanket Purchase Agreement (BPA) to a single qualified source to support recruiting outreach through high‑visibility sponsorship assets such as dasher‑board ads and in‑ice logos. Interested parties must demonstrate ownership or exclusive advertising rights to a comparable high‑level sports franchise in Anchorage and detail their ability to install, maintain, and manage the advertising assets throughout each season. • Scope: Provide, install, and maintain one dasher‑board advertisement (≈94”x28”) and one medium‑sized in‑ice logo per season at Sullivan Arena. • Period of Performance: 16 Sep 2026 – 15 Sep 2031 (five‑year ordering period). • Deliverables: Asset installation, ongoing maintenance, annual price‑list updates, and attendance at periodic progress meetings. • Submission: Capability statement (electronic) to the listed POC by the response deadline (date not specified). • Evaluation: Government will determine if a competitive procurement is feasible; otherwise, sole‑source BPA will be awarded.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Zach Gowin(Point of Contact)

[email protected]

(907) 551-0246

Key dates

Opened
9/8/2026
Closes
9/15/2026
Duration
5 years

Last updated

Details

Type
Request for Information
Industry
Marketing and Advertising
NAICS
711310
Solicitation №
W50S6L-26-Q-0018

Budget estimate

$200,000 – $1,000,000

No dollar value is disclosed. Based on typical sponsorship and advertising packages for a junior‑level hockey franchise in a mid‑size market, annual spend can range from $40,000 to $200,000 for dasher‑board and in‑ice logo assets, plus ancillary services. Over the five‑year BPA this suggests a total contract value roughly between $200,000 and $1,000,000, depending on the number of seasonal updates, asset maintenance, and any additional advertising services added through the annual price list.

AI estimate from the solicitation

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