Retail Cannabis Public Education Media Campaign

The Virginia Cannabis Control Authority is seeking a vendor to develop and execute a statewide public‑education media campaign focused on retail cannabis. The contractor will be responsible for creating messaging, producing creative assets, and managing media placement across multiple channels to inform the public about legal regulations, health considerations, and responsible use. Proposals must be submitted via the designated RFP response tool; traditional eVA submissions are not accepted. • Design and produce advertising and public‑relations content (print, digital, broadcast, and outdoor). • Develop a strategic media plan targeting diverse demographic groups across Virginia. • Manage campaign rollout, monitor performance metrics, and provide post‑campaign reporting. • Ensure compliance with state regulations and branding guidelines. • Coordinate with the agency’s communications staff throughout the project lifecycle.