Downtown Programming

The City of Madison is seeking proposals from qualified vendors for Downtown Programming, which includes a series of creative, inclusive, and welcoming downtown programming, including multiple activities and events that encourage residents, employees, students, and visitors to spend time in Downtown Madison. The City aims to foster an inclusive and welcoming downtown, create opportunities for community connection, increase foot traffic to support local businesses, and enhance the overall vibrancy of Downtown Madison. The selected proposer(s) will be responsible for program development and implementation, event and activity management, marketing and outreach, and performance measurement. The City's total budget for Downtown Programming is $56,000. Some key points to consider: • Foster positive activities and events • Enhance downtown vibrancy • Increase downtown activity • Support local businesses • Create inclusive participation • Strengthen community connections Eligible activities must be a series of activities and events from Sunday through Friday that expands over multiple months. One-time programming, activities on private property, and Saturday events will not be eligible.