INARNG Marketing Support Services

The Indiana Army National Guard (INARNG) seeks a qualified small‑business firm to provide comprehensive marketing program support for its Recruiting and Retention Battalion. The effort includes development and execution of media strategies, digital asset management, GIS‑based market analyses, local SEO, recruiting‑location management, and a two‑day in‑person training session. The contract is a firm‑fixed‑price, 12‑month base period with an optional media‑strategy year (Jan 4 2027‑Sep 28 2027) capped at $150,000 NTE. Offerors must submit technical, past‑performance, and price proposals via email by 4 PM ET on 28 Aug 2026. • Base‑year (Sept 29 2026‑Sept 28 2027) provides full‑service marketing support (12 months). • Option year (Jan 4‑Sept 28 2027) covers media strategy, purchase, and placement up to $150k NTE. • Required deliverables: GIS analytic studies (3), digital asset management system (1 TB storage, FIPS‑compliant), local SEO for 40 priority recruiting locations, and a two‑day training event at INARNG HQ. • All travel and lodging for the training must be included in the firm‑fixed‑price. • Small‑business set‑aside (100 %); NAICS 541810 (Advertising Agencies). • Questions must be submitted by 24 Aug 2026; no further Q&A after that date.