MCB seeks quotes from PRF86 - Category 1 - Digital Campaign

The Massachusetts Commission for the Blind (MCB) is seeking a vendor to implement a digital campaign to promote careers in vision rehabilitation to undergraduate students. The selected vendor will be responsible for managing and purchasing placements for the campaign materials on social media. The vendor should specialize in purchasing advertising on social media and present a strategic media purchasing plan to persuade undergraduate students to inquire about the program. The project has a budget of $100,000 and a firm deadline of June 30, 2026. • The vendor will be responsible for implementing the digital campaign and purchasing social media advertising time and space. • The campaign should target undergraduate students and encourage them to join the program to study to become professionals in the field of rehabilitation for adults and transition age youth with low vision and blindness. • The vendor should include a proposed timeline for implementation and project managers assigned to each task. • The vendor should provide a detailed narrative explaining the strategy and approach for the digital campaign.