Solicitation: 26000000002 Proposal for Marketing, Communications, Media Outreach

The State of Alabama’s Department of Conservation and Natural Resources is seeking a qualified firm to provide comprehensive public‑relations services that support marketing, communications, media outreach, and event management for the State Parks system. The contractor will develop and execute strategic communications plans, create and manage content for the agency’s website and social‑media channels, handle media relations (including crisis communications), produce creative assets, and provide on‑site support for special events such as ribbon‑cuttings and press conferences. The effort is expected to run for an initial 24‑month period with possible extensions up to five years. • Develop statewide marketing and communications strategies, press releases, op‑eds, and crisis‑communication plans. • Manage website content (Drupal) and maintain social‑media presence, producing graphics, photos, and videos as needed. • Provide on‑site media coordination, photography/video, and logistical support for special public events across Alabama State Parks. • Deliver annual paid‑media planning (budget up to $100,000) and advise on media buying, while the State handles actual purchases. • Submit required disclosures, E‑Verify certification, and sales‑tax compliance documentation with the proposal.