Rebranding Initiative

The City of Essex Junction is seeking a qualified graphic designer, design firm, or agency to develop a long-standing, clearly recognizable brand identity and brand style guide. The project will include visual elements, messaging, and guidance on incorporating sub-brands for departments. The chosen designer or firm will also provide a style guide for graphics, templates to meet the necessities of day-to-day operations, signage, and banners. Key aspects of the project include: • Developing a logo that effectively communicates the identity of the City • Creating a brand style guide and templates for common needs • Providing guidance on incorporating sub-brands for departments • Conducting research with the community and staff to determine values and identity • Developing a color palette for print and web • Establishing fonts for print and web The City of Essex Junction is looking for a designer or firm that can deliver a brand that reflects a growing, diverse, and inclusive community, one that resonates with the City's history as a village and effectively communicates the City of Essex Junction’s impact on the community.