Alternatives to Abortion Public Awareness Program

The State of Missouri, Department of Social Services, is seeking a vendor to provide Alternatives to Abortion Public Awareness Program services. The program aims to assist pregnant women at risk for having abortions by providing outreach services and making the public aware of the program's services. The vendor will be responsible for implementing advertising plans and strategies, creating and maintaining a program webpage, and providing search engine optimization with social media anti-blocking efforts. The contract period is from the effective date of the contract to June 30, 2027. The vendor must meet minimum experience requirements, including having at least one year of experience working with projects that involve removing blocking tactics utilized by search engines, social media platforms, and digital advertising networks. Some key responsibilities of the vendor include: • Creating and developing digital advertising and promotional materials for the Alternatives to Abortion Program • Coordinating with the state agency on all creative media content • Implementing media planning and placement advertising services to maximize program awareness • Providing search engine optimization with social media anti-blocking efforts • Creating and maintaining an Alternative to Abortion Program webpage • Writing and publishing a monthly blog article accessible from the webpage