BID FOR RESPONSIBLE GAMING ADVERTISING

The Michigan Gaming Control Board is seeking a contractor to provide strategic communications, outreach, marketing, and promotional services to support responsible gaming initiatives. The contractor will be responsible for developing and implementing a comprehensive marketing plan, conducting market research, and providing public relations services. The contract has a budget of $3 million annually for a period of three years, with the option to renew for up to two additional one-year periods. The contractor will be required to provide regular reports and updates to the State, including a quarterly report and a media buy report. Key aspects of the job include: * Developing a comprehensive marketing plan to promote responsible gaming initiatives * Conducting market research to better understand the target audience * Providing public relations services, including media relations and crisis communications * Developing and implementing social media, digital media, and new media strategic plans * Creating and modifying advertising and creative concepts * Managing media buys and providing media placement reports * Providing regular reports and updates to the State