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Wayne State University·Michigan

Levin Center PR Firm - 2024 Levin Center PR Firm Contract has been

Closes 2/12/2024$150k – $500kRequest for Proposal
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Description

Wayne State University seeks a full‑service public‑relations firm to develop and execute a strategic communications plan for the Levin Center for Oversight and Democracy. The work includes creating a comprehensive communications strategy, refining messaging, providing media‑relations counsel, producing and placing op‑eds, supporting a fundraising campaign tied to the Center’s 10‑year anniversary, and promoting the “Learning by Hearings” civic‑education curriculum to Michigan educators. The contract is for one year with a possible six‑month extension, and the university will evaluate proposals on best value (quality, experience, and price). • Develop and deliver a complete PR strategy and messaging framework. • Provide media‑relations support, op‑ed creation, and national outreach. • Assist with fundraising‑campaign planning and promote the Learning by Hearings curriculum. • Propose measurable communications KPIs and reporting mechanisms.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Robert Kuhn(Senior Buyer)

[email protected]

(313) 577-3712

Key dates

Opened
1/17/2024
Questions due
1/31/2024
Pre-bid meeting
1/25/2024
Closes
2/12/2024
Projected award
3/1/2024
Duration
1 year

Last updated

Details

Type
Request for Proposal
Industry
Public Relations
NAICS
541820

Budget estimate

$150,000 – $500,000

The solicitation does not disclose a budget ceiling. Comparable university PR contracts for a one‑year scope typically range from $150 k to $500 k, depending on agency reputation, staff levels, and the breadth of services (strategy, media placement, fundraising support, and KPI reporting). Assuming a mid‑range firm with national capability, the award is likely to fall near the midpoint of that band.

AI estimate from the solicitation

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