New Mexico National Guard (NMNG) Advertising Services

The New Mexico National Guard is seeking a contractor to provide comprehensive advertising and marketing services to support its recruitment and retention goals. The contractor will be responsible for developing and executing a marketing strategy that incorporates market research, analytics, and targeted marketing for lead generation. The scope of work includes program management, campaign management and reporting, media and marketing strategy, and creative services. The contractor will be required to provide a minimum of 76 television spots monthly, secure additional no-cost advertising placements, and manage the campaign to generate a return on investment. The contract will have a base period of 12 months with four option periods of 12 months each. Key aspects of the job include: • Developing and executing a comprehensive marketing program • Providing creative services, including television commercials and online artwork • Managing media planning and buying, including traditional and digital media • Securing and coordinating live interview appearances • Monitoring and evaluating the performance of each platform • Providing access to an online dashboard tool showcasing campaign performance • Generating a return on investment for the marketing campaign