Charleston County School District (CCSD) seeks a qualified multimedia marketing firm to design, produce, and manage a comprehensive recruitment marketing program aimed at attracting teachers, administrators, and other education professionals. The contractor will create video content, photography, graphic design assets, microsites, and digital advertising campaigns, and will provide ongoing strategy, performance reporting, and campaign optimization over an initial one‑year term with up‑to‑four optional one‑year renewals (maximum five years). The district expects roughly 200 teacher vacancies and 400‑600 annual hires, with a focus on hard‑to‑fill specialties and geographic outreach beyond South Carolina.
• Deliverables include 6‑8 recruitment videos, 18‑24 short‑form reels, 12‑18 employee testimonial videos, 6‑8 professional photography sessions, 150‑250 edited images, multiple microsites, and 30‑40 graphic design projects per year.
• Ongoing services: annual recruitment marketing plan, paid media management (Meta, Google, LinkedIn), organic social assets, email campaigns, career‑fair/event collateral, and monthly performance reports.
• Contract length: 1‑year base with automatic annual renewal up to a total of 5 years.
• Required qualifications: minimum three years of experience, proven K‑12 recruiting campaign work, employer‑branding, microsite development, digital advertising management, and education‑sector references.
• Submission deadline: September 29, 2026, 2:00 pm (online portal or hard‑copy).
• Questions due by September 7, 2026.
• Award will be made to the most advantageous, responsive, and responsible offer.