FY26 CTF DIGITAL ADS RFQ PRF86

The Children's Trust is seeking a qualified digital marketing vendor to plan, execute, and manage a targeted digital advertising campaign. The campaign aims to increase general awareness of the Children's Trust and reach priority audiences across Massachusetts, specifically the family support workforce. The selected vendor will be responsible for onboarding and discovery, campaign strategy and development, campaign implementation and management, reporting and optimization, and creative development. Key responsibilities include: • Developing a clear media plan outlining platforms, targeting approach, and timeline • Defining audience segments and targeting parameters • Recommending creative approach and messaging • Setting up and launching campaigns across agreed-upon platforms • Managing and optimizing campaigns on an ongoing basis • Providing regular performance reports and tracking key metrics The estimated media and management budget is $100,000.