RFP 6300 - Commercial Tobacco Prevention and Cessation Communications Strategy and Services

The Oregon Health Authority is seeking one contractor to deliver a comprehensive, multi‑year strategic communications program for its commercial‑tobacco prevention and cessation initiatives, including brand management, campaign planning, research, media production, social‑media, website maintenance, paid‑media buying, monitoring, evaluation, and training for partner agencies. The effort will span up to seven years, with an initial six‑month price‑proposal window capped at $1.5 million and a total ceiling of roughly $19 million over the contract term. The contractor must demonstrate experience in public‑health communications, multicultural outreach, and must certify no recent ties to tobacco, alcohol, or cannabis industries. • Provide full‑service communications support (branding, creative development, media planning, social‑media, website, and paid‑media) for the Smokefree Oregon program and its culturally‑specific sub‑brands. • Conduct audience research, testing, and performance evaluation; deliver training and technical assistance to ~111 partner agencies and tribal programs. • Manage a $1.5 M budget for the first six‑month period, with a total contract ceiling of ≈ $19 M over up to seven years, adhering to strict non‑conflict, non‑discrimination, and reporting requirements.