R701--Amending RFQ 36C25026Q0485 to answer Questions Submitted for Dayton VAMC Billboard Advertising

The Department of Veterans Affairs is seeking a contractor to provide billboard advertising services for the Dayton VA Medical Center. The contractor will be responsible for providing a detailed media plan, including locations, placement, time, and dates for each billboard. The campaign will require a minimum of 18 million impressions over a 12-month period. The government will provide creative assets and branding, but the contractor will be responsible for developing the advertising strategy and providing monthly reporting. The contractor will also be required to provide a single all-inclusive firm fixed price for the services. Some key points to consider include: • The government is looking for a contractor that can provide a comprehensive media plan that meets the required impression levels. • The contractor will need to have experience in developing and implementing advertising campaigns that target specific audiences. • The government will provide creative assets and branding, but the contractor will need to develop the advertising strategy and provide monthly reporting. • The contractor will need to be able to provide a single all-inclusive firm fixed price for the services. • The campaign will require a minimum of 18 million impressions over a 12-month period.