Beta II Marketing Corp (Bravo)

The Florida Department of Agriculture and Consumer Services (FDACS) is issuing a single‑source procurement to Beta II Marketing Corp (Bravo) for the “Fresh From Florida” grocery retailer marketing program. The effort includes creating, printing, and distributing in‑store signage, weekly flyer advertisements, digital ads, social‑media posts, geo‑targeted push notifications, and in‑store radio messaging that promote Florida‑grown products under the “Fresh From Florida” brand across Bravo and C‑Town grocery locations. The contract is expected to run through June 30 2027 with an approximate value of $130‑$150 K. • Scope: Full‑service brand promotion and retail marketing (print, digital, in‑store) for the “Fresh From Florida” campaign. • Target venues: Bravo and C‑Town grocery stores in Florida and the New York City metro area. • Required deliverables: Weekly flyer ads, in‑store signage, website and social‑media ads, push‑notification campaigns, and in‑store radio spots. • Contract term: Execution date through 30 June 2027 (≈ 9 months). • Estimated budget: $130‑$150 K. • Single‑source justification: Beta II Marketing is the exclusive provider of integrated marketing services for the Bravo and C‑Town banners.