Procurement of a Farm Retail Outlet Visibility and Access (FROVA) Marketing Campaign

The District of Columbia Department of Health seeks a qualified firm to design, execute, and manage a marketing campaign aimed at improving visibility and access to farm retail outlets (FROVA). The effort will develop strategic messaging, produce creative assets, and deploy outreach across targeted media channels to boost consumer awareness and utilization of farm‑direct retail opportunities. • Develop a comprehensive marketing strategy tailored to farm retail outlet visibility and consumer access. • Produce creative content (digital, print, social media) and manage media placements. • Provide performance metrics, reporting, and post‑campaign analysis to assess impact.