Sole Source Determination – Sports Primo

Santa Fe Public Schools is procuring a sole‑source contract to provide live streaming of all high‑school sports events within the district. Sports Primo, LLC holds the exclusive broadcast rights from the New Mexico Activities Association and the NFHS Network, making it the only vendor capable of delivering the required video streaming, advertising, and social‑media content services for a twelve‑month period. The contract value is $60,000 (pre‑tax) and the work includes supplying all cameras, production staff, and related equipment, as well as managing ad sales and weekly social‑media highlights. • Exclusive rights holder – no competition possible. • Full‑service video production and streaming for high‑school athletics. • Includes advertising sales and weekly social‑media content creation. • 12‑month term from 07/01/2026 to 06/30/2027, with a submission deadline of 08/27/2026.