Request for Proposals for Online Brand Strategy and Creative Development

The University of Arizona is soliciting proposals for the development of a comprehensive, unified customer-facing brand strategy and creative executions for the University's online education space. The Request for Proposals (RFP) document outlines the requirements and guidelines for vendors to submit their proposals. Key points from the RFP document: 1. **Purpose**: The University of Arizona is seeking a vendor to develop a brand strategy and creative executions for its online education space. 2. **Scope**: The scope of the project includes developing a comprehensive, unified customer-facing brand strategy and creative executions for the University's online education space. 3. **Eligibility**: The RFP is open to all vendors, and the University encourages responses from diverse and small businesses. 4. **Proposal submission**: Vendors must submit their proposals electronically, and the deadline for submission is May 22, 2026, at 2:00 PM MST. 5. **Evaluation criteria**: The University will evaluate proposals based on factors such as the vendor's understanding of the RFP, the quality of their proposal, and their ability to meet the University's needs. 6. **Contract terms**: The contract will be for a period of [not specified], and the University reserves the right to negotiate the terms and conditions of the contract with the selected vendor. 7. **Pre-proposal conference**: A non-mandatory pre-proposal conference will be held on May 12, 2026, at 2:00 PM MST, to answer questions and provide clarification on the RFP. 8. **Communication**: All communication between the University and vendors must be in writing, and vendors must direct all inquiries and questions to the designated procurement official. The RFP document also includes definitions, general information, and instructions for proposers, as well as a schedule of events and a description of the University's purpose and core values. Overall, the University of Arizona is seeking a vendor to help develop a comprehensive brand strategy and creative executions for its online education space, and the RFP document provides the necessary guidelines and requirements for vendors to submit their proposals.