Violence Prevention Communications Strategy & Social Norms Campaign

The City of Charlotte is seeking a qualified organization to manage the Youth Violence Prevention Communications Strategy and Social Norms Campaign. The selected organization will be responsible for designing, developing, and implementing a youth-centered communications strategy to change perceptions and behaviors that lead to an acceptance of youth violence, promote positive social norms, and connect youth with community resources. The work should be evidence-based, reflect the youth perspective, and take an innovative multi-media approach to ensure high community visibility. Key deliverables include: • Designing a communications strategy to change perceptions and behaviors • Developing and implementing a social norms campaign to promote positive social norms • Connecting youth with community resources • Ensuring all deliverables are aligned with the community's violence prevention strategy and the city's violence prevention programs and initiatives