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Barrington School District·New Jersey

Barrington Board of Education – Asset Identification / Marketing / Advertising Services

Closes 4/27/2011$50k – $250kRequest for Proposal
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Description

The Barrington Board of Education seeks a qualified firm to act as its exclusive marketing and sales agent for advertising and sponsorship opportunities on district‑owned assets (e.g., building exteriors, bus wraps, field signage). The firm will develop a strategic plan, negotiate contracts, manage sales, and provide quarterly performance reports, all while complying with the Board’s advertising policy. Compensation is a revenue‑share percentage of all advertising sales; no fixed fee or asset‑analysis charge is listed. The contract is for an initial two‑year term, renewable as permitted by law, and the vendor must maintain a bona‑fide New Jersey office and employ at least two full‑time sales staff. Evaluation is points‑based (experience, assets system, NJ presence, staff, sponsor relationships, brand expertise) rather than lowest‑price. • Act as the Board’s agent to identify, market, and sell sponsorship/advertising space on school district assets. • Develop and execute a comprehensive marketing plan, provide quarterly activity reports, and ensure compliance with Board policies. • Compensation via a percentage of revenue generated; no upfront asset‑analysis fee. • Required qualifications include NJ office, prior school‑district experience (≥5 schools), proven asset‑identification system, two full‑time salespeople, and existing corporate sponsor relationships.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Carol Anne Visalli(School Business Administrator)

[email protected]

(856) 547-8648

Key dates

Opened
4/6/2026
Closes
4/27/2011
Duration
2 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810

Budget estimate

$50,000 – $250,000

The RFP specifies a revenue‑share model with no set fee, so earnings depend on the total advertising dollars generated. Small‑to‑mid‑size school districts typically generate between $100k–$500k annually from limited ad placements; a 10‑15% revenue share would yield roughly $10k–$75k per year. Assuming the firm secures higher‑value corporate sponsors and expands inventory, annual earnings could rise to $50k–$125k, translating to $100k–$250k over the two‑year contract. Factors influencing the budget include the number and visibility of assets, market demand for school‑based sponsorships, and the negotiated revenue‑share percentage.

AI estimate from the solicitation

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