COMMUNICATIONS & ENGAGEMENT STRATEGY MARKET STUDY

The Office of Hawaiian Affairs is seeking a qualified firm to conduct a market research study on its communication and engagement strategy. The study aims to assess public awareness, perceptions, and understanding of OHA's mission, programs, and initiatives among Hawaii's population, including both Native Hawaiian and non-Native Hawaiian residents. The selected firm will be responsible for providing a comprehensive report on the study's findings and recommendations. Key aspects of the proposal include experience and capability, personnel and project organization, service delivery, financial capability, price proposal, cultural competence, and community engagement. • The firm should have prior experience in conducting similar market research studies, particularly in Hawaii. • The firm should demonstrate its ability to supervise, train, and provide administrative direction relative to the delivery of the proposed services. • The firm should provide a detailed discussion of its approach to the scope of work, including phases, work plans, and tasks to be completed. • The firm should demonstrate its financial capacity to complete the project in a timely and orderly manner. • The firm should provide a proposed cost for the contract period, including a description of the basis for the cost of performing the requested services. • The firm should demonstrate its understanding of Native Hawaiian culture, values, and engagement practices with Hawaiian-serving organizations and underserved communities.