Medications for Opioid Use Disorder (MOUD) Anti-Stigma Marketing Campaign

The Calvert County Health Department, Local Behavioral Health Authority, is seeking a vendor to implement a media campaign targeting Calvert County residents to educate them about the benefits of Medications for Opioid Use Disorder (MOUD) and reduce stigma associated with opioid use disorder. The campaign aims to deliver evidence-based, gold standard intervention for opioid use disorder and increase treatment retention. The selected vendor will be responsible for creating a marketing strategy, implementing digital display ads, social media, and billboard advertisements, and maintaining a website. The vendor must demonstrate experience in similar projects, particularly those focused on stigma reduction or addiction treatment awareness. The proposal should include a detailed work plan, budget narrative, and performance indicators to evaluate the program's effectiveness. Some key requirements and expectations include: • Creating a marketing strategy and implementing a successful marketing campaign • Implementing digital display ads, social media, and billboard advertisements • Maintaining a website and providing regular updates and reports • Demonstrating experience in similar projects and ability to navigate digital ad platforms • Providing a detailed budget narrative and performance indicators • Committing to attend meetings and provide updates on project progress