Public Outreach and Marketing Services - Don't Pack a Pest Media Campaign

The Texas Department of Agriculture (TDA) is seeking a contractor to provide public outreach and marketing services for the "Don't Pack a Pest!" program. The goal of the program is to educate international travelers about the risks of transporting pests and diseases through agricultural and food items. The contractor will be responsible for developing a marketing plan, creating and implementing a campaign, and providing monthly status reports. The contract will be for a period of time to be determined, with a budget of $800,000. • The contractor will be required to provide a marketing plan and subsequent outreach and media promotions to increase public awareness of the program. • The contractor will be responsible for creating and implementing a campaign to direct the public to visit the program's website for further information. • The contractor will be required to provide monthly status reports and a final report at the end of the campaign. • The contractor will be responsible for managing the day-to-day work of the contract and ensuring that all deliverables are met. • The contractor will be required to comply with all applicable laws and regulations, including those related to intellectual property and data security.