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City University of New York (CUNY) – LaGuardia Community College·New York

Subcontractor Needed for CUNY LaGuardia Digital Marketing Services RFP

Closes 10/20/2026$400k – $1MRequest for Expression of InterestLogin required
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Description

3A Properties Solutions Inc., a NYC M/WBE firm, is seeking a qualified digital marketing subcontractor or teaming partner for the CUNY LaGuardia Community College Digital Marketing Services RFP, PIN LAG-06908272026. We are looking for a firm or consultant with demonstrated experience in higher education, student recruitment, enrollment marketing, workforce program marketing, or public/nonprofit outreach campaigns. Desired qualifications include experience with:- Digital marketing strategy and campaign planning- Paid advertising, including Google Ads, Meta/Facebook/Instagram, YouTube, and LinkedIn- Audience segmentation and campaign targeting- Landing pages, lead generation, forms, and conversion tracking- Google Analytics 4, dashboards, performance reporting, and ROI analysis- Creative direction, ad copy, and content recommendations- Monthly reporting, optimization, and budget pacing Experience with CUNY, colleges, universities, workforce development programs, public agencies, or nonprofit campaigns is strongly preferred. Interested firms should provide a brief capability summary, relevant examples, available team roles, and contact information. This is a teaming/subcontractor inquiry only and does not represent an award of contract. Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.00% WBE Goal: 15.00% Disadvantaged Business Enterprise contracting goals (DBE) DBE Goal: 0.00%

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Alassane Drabo(President)

[email protected]

(347) 579-3107

Key dates

Opened
10/14/2026
Closes
10/20/2026
Duration
2 years

Last updated

Details

Type
Request for Expression of Interest
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
LAG-06908272026

Budget estimate

$400,000 – $1,000,000

Based on typical university‑level digital marketing contracts of this scope (full‑service strategy, media buying, analytics, and reporting) and a two‑year term, the total contract value is likely between $400,000 and $1,000,000. The lower end assumes a modest media spend and limited staff hours; the higher end reflects a larger media budget, extensive creative production, and comprehensive analytics support. Factors influencing the final amount include the annual advertising spend, number of campaigns, and any additional consulting hours required.

AI estimate from the solicitation

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