RFP for Opioid Prevention Media Campaign

The County of Anoka is seeking a qualified media partner to develop and implement a comprehensive two-year media campaign to increase community awareness, access, and acceptance of Naloxone and support countywide opioid-prevention efforts. The campaign should focus on increasing awareness, reducing stigma, and supporting a more informed and prepared community. The selected partner will create a multi-pronged, community-centered campaign designed to educate residents about where Naloxone can be found, emphasize its importance, and reduce stigma associated with its use. • Increase community awareness of what Naloxone is, why it matters, and how it saves lives. • Improve understanding of where and how to access free Naloxone within Anoka County. • Reduce stigma related to substance use and to carrying or administering Naloxone. • Use evidence-based public health messaging tailored to diverse community audiences. • Incorporate data and performance metrics to refine messaging, strategy, and outreach.